In Manning and Cullum-Swan's Study of Menus at McDonalds' Restaurants

question 26

Multiple Choice

In Manning and Cullum-Swan's study of menus at McDonalds' restaurants, the latent purpose of the menus was to convey messages that ________.

• A) make people feel good about their decision to eat at McDonald's
• B) increase the likelihood of customers buying more food than needed
• C) attract customers to the most expensive meals
• D) allow for fast customer decisions and increased turnover

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Definitions:

Muscular Foot

A muscular structure found in many mollusks used for movement and anchoring.

Gastropods

A class of mollusks that includes snails and slugs, characterized by their univalve shell (in snails) and distinctive crawling locomotion.

Hinged Shell

A shell structure composed of two parts connected by a flexible hinge, allowing the shell to open and close, commonly seen in bivalves like clams and oysters.

Bivalves

Aquatic molluscs that have a shell divided into two hinged parts, such as clams, oysters, mussels, and scallops.