Ad Exchanges Are Most Common for Which Medium

question 21

Multiple Choice

Ad exchanges are most common for which medium?

• A)radio
• B)television
• C)cable
• D)Internet

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Definitions:

Vertically Integrated

A strategy where a company expands its operations into different stages of production within the same industry, from raw materials to finished products.

Horizontally Growth

Expansion strategy whereby a company grows by acquiring or merging with firms in the same industry at the same level of the supply chain.

Synergies

The additional value created by the combination of two or more companies, parts, or processes to achieve greater performance as a whole than the sum of their individual parts.

Goodwill

An intangible asset representing the excess value paid for a company over its net assets at the time of acquisition, reflecting the company's reputation, brand, and other unquantifiable attributes.