Examlex
In this reading we encounter St. Anselm's ontological argument for the existence of God and Gaunilo's reply. The argument goes like this: God is by definition "a being than which nothing greater can be conceived." If God, the greatest being that can be conceived, exists only in our minds, then there must be a being greater than God-that is, a God that exists in reality (an existing being is greater than an imaginary one). But this leads to a contradiction: A being greater than God is impossible. Therefore, God must exist in reality (as well as in the mind). Gaunilo replies that if Anselm's reasoning were sound, we could prove something ridiculous-namely, that the greatest island possible exists in reality.
-The most famous objection to Anselm's argument comes from Immanuel Kant.
SPIN Approach
A sales strategy that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and offer solutions.
Product
One of the four main elements of the marketing mix, it is a bundle of tangible and intangible attributes, including packaging, color, and brand, plus the services and even the reputation of the seller.
Strategic Question
A carefully formulated question designed to gather essential information, guide decision-making, or provoke deeper thinking related to strategic goals.
SPIN Approach
A consultative sales technique that stands for Situation, Problem, Implication, Need-payoff, focusing on asking questions to understand customer needs and offering solutions.
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