Select Five Demographic Characteristics and Discuss How They Could Be

question 10

Essay

Select five demographic characteristics and discuss how they could be helpful in planning adverting for a brand.

Differentiate between situations that require a direct versus an indirect approach in delivering bad news.

Recognize the importance of offering alternatives or compromises when delivering bad news.

Appreciate the necessity of establishing a record and confirming follow-up procedures when delivering bad news in writing.

Understand the definitions and classifications of cash equivalents and investments.

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Definitions:

Economics

The social science that studies how goods and services are produced, distributed, and consumed, and how individuals, businesses, and governments make choices given limited resources.

Institutions

Structures or mechanisms of social order governing the behavior of a set of individuals within a given community, including laws, norms, and organizations.

Society

An organized group of individuals living together in a structured community with shared laws, traditions, and values.

Economizing Problem

The need to make choices about how to best use limited resources to satisfy unlimited wants.