Examlex
Which segmentation category is missing from a target audience that was described as female, sport-oriented, and living in large metropolitan areas?
General Occupational Themes
General occupational themes are broad categories that describe work-related interests and preferences, often used in career counseling to help individuals identify suitable career paths.
Occupational Scales
Occupational scales are tools used to measure individuals' interests, skills, and aptitudes in relation to various professions or occupations, often used in career counseling and planning.
Occupations Finder
A classification system that includes 1,300 common occupations in the United States which is used to generate a list of occupations and educational requirements based on the Holland three-letter code.
Career Counseling
A guidance process that helps individuals understand their own abilities, interests, and values to make career decisions.
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