When Comparing Any Media Using the CPM Method, the Best

question 17

Multiple Choice

When comparing any media using the CPM method, the best number is always:

• A) Highest
• B) Average
• C) Lowest
• D) Optimum
• E) None of the above

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Definitions:

Agreement

An agreement is a mutual understanding or arrangement between two or more parties, often legally binding, about their rights and responsibilities regarding a particular deal or situation.

Dollar Strengthened

A condition where the U.S. dollar increases in value compared to other currencies in the global market.

Foreign Currencies

Currencies used in a country other than one's own, involved in foreign exchange trading and international transactions.

British Pound

The official currency of the United Kingdom, also known as GBP.