Which Magazine Is the LEAST Cost Efficient

question 16

Multiple Choice

Which magazine is the LEAST cost efficient?

• A) $33.71 CPM
• B) $37.42 CPM
• C) $45.11 CPM
• D) $41.99 CPM
• E) Cannot determine

---

Definitions:

Unilateral

Describes actions, decisions, or obligations imposed or undertaken by one party without the consent or cooperation of others.

Contract Failure

Circumstances where a contractual agreement is not honored by one or more parties involved, leading to breach and possible legal consequences.

Public

Pertains to the general population or community at large, often in contrast to private or individual interests.

Private

Pertaining to or owned by an individual or entity not affiliated with the government or public sectors.