AQH Is a Radio Term That Is Used for Estimating

question 14

Multiple Choice

AQH is a radio term that is used for estimating:

• A) Demographics of audience
• B) Number of people listening
• C) Average cost of stations
• D) Negotiable rates for ads
• E) Total audience potential

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Definitions:

Comparative Advantage

The ability of an individual or country to produce a good or service at a lower opportunity cost than others, leading to more efficient international trade.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision.

Domestic Opportunity Cost

The cost of forgoing the next best alternative use of a country's own resources.