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What Do Impressions Indicate? and Why Is This Term Used

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What do impressions indicate? And why is this term used in media planning.


Definitions:

Tiles

Manufactured pieces of hard-wearing material such as ceramic, stone, or metal used for covering roofs, floors, walls, or other surfaces.

Popularity

The state or condition of being liked, admired, or supported by many people or a specific group.

Edited Autobiography

An autobiography that has been edited, often with the aid of another person, to improve clarity, flow, or to condense the content.

Comprehensive Autobiography

An in-depth and extensive narrative a person writes about their own life covering all aspects and periods.

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