When Comparing Any Media Using the CPM Method, the Best

question 17

Multiple Choice

When comparing any media using the CPM method, the best number is always:

• A) Highest
• B) Average
• C) Lowest
• D) Optimum
• E) None of the above

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Definitions:

Days' Cash

The average number of days a company takes to collect cash from its sales.

Fiscal Year

A 12-month period that a company or government uses for accounting purposes and preparing financial statements, which may not align with the calendar year.

Liquidity Position

A financial metric used to determine how easily a company can pay off its short-term liabilities with its liquid assets.

Depreciation

The method in accounting of distributing a physical asset's cost throughout its service life.