Audience Segmentation and Fragmentation Happened Before the Rise of Digital

question 9

True/False

Audience segmentation and fragmentation happened before the rise of digital media.

---

Definitions:

Innovative Product

A new or significantly improved product, service, or technology that meets a new requirement or serves a new market, often resulting in enhanced efficiency, convenience, or performance.

Initial Price

The starting price set for a product or service when it is first introduced to the market.

Publishers' Retail List Price

The price suggested by publishers that retailers should charge for their books.

Distributors

Intermediaries that buy products from manufacturers or wholesalers and sell them to retailers or directly to consumers.