Given Consumers' Desire to Skip Ads, What Strategies Do Advertisers

question 34

Essay

Given consumers' desire to skip ads, what strategies do advertisers adopt in order to make sure that consumers are still exposed to advertisement? Discuss at least three such strategies.

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Definitions:

Performance

The level of achievement or output produced by an individual, group, or system.

Emotional Intelligence

The ability to recognize, understand, and manage one's own emotions as well as those of others.

Basic Level

In cognitive psychology, the basic level of categorization is the most natural and efficient level of categorization that occurs spontaneously in our cognition, neither too general nor too specific.

Emotional Intelligence

The ability to recognize, understand, and manage one's own emotions and the emotions of others, facilitating effective interpersonal interactions.