Discuss How Traditional Advertising Is Different from PR in at Least

question 50

Essay

Discuss how traditional advertising is different from PR in at least three areas.

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Definitions:

Cold Calling

The practice of soliciting business from potential customers who have had no prior contact with the salesperson conducting the call.

Cold Canvassing

A sales technique involving direct contact with potential customers without prior appointment, often through door-to-door visits or telephone calls, to offer products or services.

Personal Selling Process

A direct marketing approach involving personal interactions between a salesperson and a prospective buyer to close a sale.

Personal Selling Process

A face-to-face or direct marketing approach where sales representatives interact personally with customers to facilitate sales.