By Definition, What Is a Firm's Process of Maintaining Long-Term

question 42

Multiple Choice

By definition, what is a firm's process of maintaining long-term contact with its customers known as?

• A) consistent marketing
• B) relationship marketing
• C) branded marketing
• D) persistent marketing

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Definitions:

Real Estate

Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water.

Impaired Note

A note receivable that has a reduced likelihood of being collected in full due to deterioration in the financial condition of the borrower.

Present Value

The present value of a sum of money or series of cash flows expected in the future, calculated using a specified discount or interest rate.

Contract Rate

It is the interest rate stated in a contract, such as a loan or lease agreement.