A Type of Ad Agency That Takes on Only Particular

question 43

Multiple Choice

A type of ad agency that takes on only particular types of clients, such as a company marketing a new drug, is called a

• A) Business to business agency
• B) Consumer agency
• C) General agency
• D) Specialty agency

---

Definitions:

Spillover Effect

The phenomenon in which feelings, attitudes, or behaviors in one area of one's life transfer to, or influence, another.

Epinephrine

A hormone and neurotransmitter also known as adrenaline, involved in regulating heart rate, blood vessel and air passage diameters, and metabolic shifts.

Physiological Arousal

Refers to the body's response to stimuli, resulting in increased physical activity and alertness, including faster heartbeat and breathing.

Spinal Cord Injury

A traumatic event causing damage to the spinal cord, potentially leading to a loss of function or mobility below the site of the injury.