What Drawbacks of Older, Diary Method of Reporting Is Arbitron's

question 49

Essay

What drawbacks of older, diary method of reporting is Arbitron's portable people meter (PPM) supposed to address and how? Name at least three such drawbacks.

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Definitions:

Continuous Reinforcement

A reinforcement schedule in which every occurrence of the instrumental response (desired response) is followed by the reinforcer.

Fixed Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, encouraging a pause after receiving the reward and a higher rate of response as the time for the next reward approaches.

Schedule of Reinforcement

A strategy in behavioral psychology detailing how and when responses will be rewarded.

Operant Conditioning

A learning strategy that involves the use of positive reinforcement and consequences for actions.