Does Negative WOM Have More Negative Impact on Purchasing Intention

question 1

Essay

Does negative WOM have more negative impact on purchasing intention for high or low involvement products?

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Definitions:

Conductive Materials

Materials that permit the flow of electric current, often used in electrical and electronic applications for wiring and components.

Electromagnetic Field

A physical field produced by electrically charged objects. It affects the behavior of charged objects in the vicinity of the field.

Inductive Proximity Sensor

A type of sensor that is used to detect the presence of metallic objects without physical contact by utilizing the principles of induction.

Light Beam

A stream of light particles (photons) traveling in the same direction, used in various applications including communication and measurement.