Examlex
The Balanced Score Card takes into consideration customer perspectives.
Reverse Engineering
The process of dismantling and examining a competitor’s product to understand its design, components, and functionality.
Creative Destruction
An economic theory by Joseph Schumpeter that describes the process through which new innovations replace outdated technologies, leading to industrial mutation.
Improved Product
Refers to a version of a product that has been updated or enhanced to add value or to better meet the needs of consumers.
Test Marketing
A strategy used to evaluate the potential success of a product or service in a limited geographical area before a full-scale launch.
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