A Friend of Yours Is Taking a Business Course at the Local

question 199

Essay

A friend of yours is taking a business course at the local college. She is writing a paper about the low percentage of black employees in advertising. Her main argument is that private and public sector employers cannot find enough "qualified" employees of color. Help her with her presentation by (1) explaining to her the main reason for these low percentages and (2) introducing her to studies that have assessed the discrimination faced by black employees and other employees of color in various workplaces.

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Definitions:

Carbon NMR

A spectroscopic technique that utilizes nuclear magnetic resonance to study and identify the carbon atoms within an organic molecule.

Chemical Shift

A measure in nuclear magnetic resonance (NMR) spectroscopy that indicates the environment of nuclear spins in molecules.

UV Spectra

The range of the electromagnetic spectrum with wavelengths shorter than visible light, often used to determine the absorption characteristics of molecules.

Electronic Transitions

Changes in the energy levels of electrons within molecules or atoms due to absorption or emission of light.