The Interpretive Paradigm Primarily Employs Qualitative Methods to Collect Data

question 30

Multiple Choice

The interpretive paradigm primarily employs qualitative methods to collect data that they can mine for meaning. This statement reflects the _____ of the interpretive paradigm.

• A) Axiology
• B) Epistemology
• C) Ontology
• D) Metatheory

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Definitions:

Emotional Customers

Consumers who base their purchasing decisions primarily on their emotions or feelings towards a product, brand, or experience.

Flight Cancellation Desks

Facilities or counters at airports where travelers can get assistance and make alternative arrangements when their flights are cancelled.

Listen

The act of giving attention to sound or actions in a way that gains the full meaning of what is being said or observed.

Zone of Tolerance

The range within which customers are willing to accept variations in service delivery and still be satisfied with the service performance.