Examlex
People are risk averse when facing decisions involving losses.
Situational And Personality Variables
These variables relate to the external circumstances (situational) and internal factors (personality) that influence an individual's behavior and responses in different contexts.
Accessible Attitude
An attitude that can be easily and quickly brought to mind from memory.
Retrieve From Memory
The process of recalling or bringing into conscious thought previously stored information or experiences from one's memory.
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