A Salesperson Makes a Single Large Mistake in a Presentation

question 156

Multiple Choice

A salesperson makes a single large mistake in a presentation to prospective clients. The total presentation is of high quality other than the one mistake. Clients do not buy anything from the salesperson because of this error. The clients are using which of the following judgment biases?

• A) The framing effect.
• B) The anchoring and adjustment heuristic.
• C) The representativeness heuristic.
• D) The availability heuristic.

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Definitions:

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Something that completes or goes well with something else, often making it whole or perfect.

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Mistakes made in the form of words, involving incorrect letter sequences within the words.