An Organization Is Facing Lawsuits That Threaten to Force It

question 53

Multiple Choice

An organization is facing lawsuits that threaten to force it into bankruptcy. Which of the following organizational units is most likely to accrue power?

• A) Marketing.
• B) Legal.
• C) Production.
• D) Human resources.

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Definitions:

Communication Channels

The mediums through which information is transmitted from a sender to a receiver, including digital, print, and verbal forms.

Marketing Professionals

Individuals who work to promote, sell, and distribute products or services to customers.

Personal Selling

A direct form of selling where salespeople interact face-to-face with the customers to explain and sell their products or services.

Marketing Communications

The various methods and channels used by a company to convey its marketing messages to the target audience, including advertising, public relations, social media, and more.