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The Rational Model of Decision Making Views the Decision Maker

question 16

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The rational model of decision making views the decision maker as knowing all alternatives and results.


Definitions:

Positron Emission Tomography (PET)

A technique for creating images of brain activity by injecting a radioactive tracer into the blood and then, using a scanner, finding where in the brain the blood is being metabolized.

Substantia Nigra

A part of the brain involved in the control of movement and is associated with diseases such as Parkinson's due to its role in dopamine production.

Dopamine

A neurotransmitter in the brain that plays an important role in positive emotions and response to reward.

Norepinephrine

An important neurotransmitter in the brain that is associated with responses to stress; also called noradrenaline.

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