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Defender organizational forms fit well with stable environments.
WOM
WOM, or Word Of Mouth, describes the process through which consumers share their experiences with a product or service, influencing other potential customers.
Novel
New or not previously identified, often referring to ideas, products, or phenomena that are innovative or unprecedented.
Stickiness
The ability of a product, service, or website to retain user interest and engagement over time.
The Tipping Point
A concept describing the moment when a trend, idea, or behavior becomes significantly widespread or influential.
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