Which Type of Evaluation Assesses the Views of the Consumers

question 22

Multiple Choice

Which type of evaluation assesses the views of the consumers of the services?

• A) Quality assurance.
• B) Consumer satisfaction.
• C) Consumer views.
• D) Consumer formative evaluation.

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Definitions:

Capacity Utilization

Refers to the percentage of total production capacity that is actually being used by a company over a specific period.

Mass Customization

A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Market Segmentation

The process of dividing a heterogeneous market into smaller, more homogeneous groups of customers with similar needs, characteristics, or behaviors.