In the Case of Microcephaly, What Factor Has Contributed to Zika

question 11

Multiple Choice

In the case of microcephaly, what factor has contributed to Zika virus receiving more attention than Fetal Alcohol Spectrum Disorders (FASDs) ?

• A) Zika virus is easier to prevent.
• B) Preventing FASDs is considered an infringement on individual liberty.
• C) The Zika virus affects a lot more babies than FASDs.
• D) Both a and c.

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Definitions:

Need-Payoff Question

A question asked by a seller to make a potential buyer consider the positive effects or benefits of purchasing a product or service.

SPIN Approach

A sales strategy that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and offer solutions.

Product

One of the four main elements of the marketing mix, it is a bundle of tangible and intangible attributes, including packaging, color, and brand, plus the services and even the reputation of the seller.