Failure to Satisfy Customers Happens Because of Five _______________________ in the Process

question 31

Short Answer

Failure to satisfy customers happens because of five _______________________ in the process of assessing what the customer desires and what is delivered, including what the customer expected and what he or she perceived the service to be.

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Definitions:

Restaurant Chain

A set of related restaurants in different locations that are either under shared corporate ownership or franchising agreements.

Domestic Investment

The total spending on capital goods within a country’s borders, which includes expenditures on new buildings, equipment, and technology.

Trade Deficit

An economic measure of a negative balance of trade where a country's imports exceed its exports.

Trade Surplus

A situation where the value of a country's exports exceeds the value of its imports, indicating a positive balance of trade.