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____ strategy involves the actions taken by firms to better operate in a relevant industry or market.
Trademarked Name
A brand name, logo, or slogan legally registered or established by use as representing a company or product.
Federal Trade Commission Act
A US law established in 1914 to prevent unfair business practices and promote competition by enforcing antitrust laws.
Trademark Law Revision Act
Legislation that amended or revised the laws pertaining to trademarks, to provide better protection and to address new challenges in trademark regulation.
Lanham Act
United States legislation that provides protection to trademarks, service marks, and related intellectual property rights.
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