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Goal-setting theory assumes that individual behavior results from conscious goals and intentions.
Opportunity Cost
represents the value of the best alternative foregone as a result of making a particular choice.
Accounting Costs
Represent the explicit costs or direct financial expenditures associated with the operations of a business.
Monetary Costs
The financial expenses incurred in the acquisition of goods, services, or assets, measured in units of currency.
Opportunity Cost
The loss of potential gain from other alternatives when one alternative is chosen.
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