The Path-Goal Theory Has Its Roots in the Expectancy Theory

question 87

True/False

The path-goal theory has its roots in the expectancy theory of motivation.

Recognize the value and categorization of different types of brands including private labels and global brands.

Analyze the criteria for evaluating a brand's financial and market performance.

Understand the tools for monitoring social media brand mentions.

Define brand loyalty and its significance in marketing.

---

Definitions:

Vicarious Learning

A process of learning by watching the actions or behaviors of another person.

Positive Consequences

Outcomes or results of an action that are beneficial or desirable, encouraging the repetition of the behavior that led to them.

Positive Reinforcement

A method of strengthening desired behavior by offering motivating incentives or rewards when the behavior is exhibited.

Extinction

A reinforcement contingency in which a behavior is followed by the absence of any consequence, thereby reducing the likelihood that the behavior will be repeated in the same or similar situations.