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Which term refers to the process of portraying a desired image or attitude to control the impression others form of us?
Low-Cost Items
Products that are sold at a minimal expense, often targeting budget-conscious consumers.
Convenience Product
Goods that the consumer purchases frequently, immediately, and with minimal comparison and buying effort.
Shopping Product
A type of product that consumers purchase after comparing quality, price, and style from several sellers.
Specialty Product
A product that is characterized by its unique attributes, high level of quality, or brand identity, often leading consumers to put forth a significant effort in purchasing it.
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