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Which Organizational Source of Resistance to Change Occurs When Groups

question 9

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Which organizational source of resistance to change occurs when groups who have access to valuable assets are concerned that they won't after the change?


Definitions:

Area Of Dominant Influence (ADI)

A geographical area where the population can receive the same (or similar) television and radio station offerings, indicating a dominant media market region.

Franchising

A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.

Demographic Profile

A statistical representation of the characteristics of a population, including age, gender, income, and education.

Target Customers

Target customers are specific groups of people or organizations a business aims to reach with its products or services, identified by certain demographics, interests, or needs.

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