Examlex
Which organizational source of resistance to change occurs when groups who have access to valuable assets are concerned that they won't after the change?
Area Of Dominant Influence (ADI)
A geographical area where the population can receive the same (or similar) television and radio station offerings, indicating a dominant media market region.
Franchising
A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.
Demographic Profile
A statistical representation of the characteristics of a population, including age, gender, income, and education.
Target Customers
Target customers are specific groups of people or organizations a business aims to reach with its products or services, identified by certain demographics, interests, or needs.
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