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A substantial difference between U.S. GAAP and IFRS concerns leases. Under U.S. GAAP, leases are classified as capital if one or more of the following criteria are met: title transfer, bargain purchase option, lease terms are equal to or greater than 90 percent of the asset's economic life, and if the minimum lease payments are greater than or equal to 40 percent of the asset's fair market value.

Recognize the importance of persuasion in business communication and identify strategies for crafting effective persuasive messages.
Understand how different motivations, according to Maslow's hierarchy of needs, can affect the effectiveness of persuasive messages.
Identify strategies for establishing credibility in persuasive communication.
Recognize the significance of tailoring persuasive messages to audience's cultural expectations and values.

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