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Depth Interview
A research method focusing on gathering detailed information through in-depth interviews with a few participants to understand their views on a specific concept, initiative, or circumstance.
Free-Flowing Questions
A type of inquiry that allows for open-ended responses, encouraging a more dynamic and conversational interaction.
Underlying Ideas
Fundamental concepts or principles that form the basis or reasoning for something, often not immediately obvious.
Focus Groups
Small, diverse groups of people whose reactions are studied especially in market research or political analysis in guided or open discussions.
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