Part of the Process of Refining an IMC Program Is

question 105

Multiple Choice

Part of the process of refining an IMC program is:

• A) reducing all forms of external communications
• B) viewing communications from the perspective of the customer
• C) limiting technology to mandated programs
• D) making sure it only pertains to the marketing department

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Definitions:

Cardinal Values

Fundamental values that are considered primary or paramount in guiding ethical behavior and decision making.

Acceptance

The act of receiving or taking something offered or recognizing the reality of a situation without attempting to change it or protest.

Client's Strength

The personal attributes, skills, or resources that a client possesses which can be leveraged in therapeutic settings for better outcomes.

Disclose Case Information

The act of revealing or providing access to sensitive, confidential data related to a specific case or individual, typically within a professional or legal context.