Logos Help with In-Store Shopping Because

question 46

Multiple Choice

Logos help with in-store shopping because:

• A)they are more readily recognized by shoppers.
• B)they move traffic past goods which are not being purchased.
• C)they are a form of clutter.
• D)consumers have made up their minds prior to arrival.

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Definitions:

Niche Marketing

Segmenting populations of people into smaller target markets.

Marketing Strategy

is an organization's comprehensive plan to reach prospective consumers and turn them into customers of their products or services.

Sales Forecast

Is an estimation of the sales revenue a company expects to achieve in a certain period of time, based on historical data, market analysis, and current sales trends.

Seasonal Adjustments

The process of altering data to eliminate the influence of seasonal patterns, making trends outside of these patterns more noticeable.