Current Thinking in Marketing Suggests That You Cannot Assume That

question 16

Multiple Choice

Current thinking in marketing suggests that you cannot assume that the best approach is to capture someone's attention.Instead,marketing communication now means

• A) finding alternative media that can effectively communicate with consumers
• B) holding advertising agencies and creatives accountable for results
• C) moving marketing and advertising functions in-house rather than using an advertising agency
• D) finding ways to engage with and interact with consumers

---

Definitions:

Adoption

The act of legally taking another's child into one's family to raise as one's own, providing parental care and rights.

Higher-SES Parents

Parents who belong to a higher socioeconomic status, typically associated with greater income, education, and occupational prestige, and its impact on parenting styles and children's development.

Society's Expectations

The anticipated norms, behaviors, and standards that a community holds for its members.

Lower-SES

Refers to individuals or groups categorized as having a lower socioeconomic status, which may include aspects of poverty, education, and employment opportunities.