The Final Stage in Refining an IMC Program Occurs When

question 68

Multiple Choice

The final stage in refining an IMC program occurs when an organization:

• A) identifies and coordinates all forms of external communications
• B) extends the scope of communication to include everyone in the organization
• C) puts technology at the forefront
• D) uses the IMC program to help drive corporate strategic planning

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Definitions:

Appellate Jurisdiction

The power of a court to review a case for errors.

U.S. Constitution

The supreme law of the United States, establishing the framework of national government and the fundamental rights and freedoms of Americans.

Plenary Review Jurisdiction

The comprehensive and complete power of a higher court to review decisions of a lower court.

Diversity

The inclusion of individuals from different backgrounds, cultures, races, genders, and other identity markers in a community or organization.