In Terms of an External Search for Information in a Purchasing

question 115

Multiple Choice

In terms of an external search for information in a purchasing decision,involvement is:

• A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
• B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities
• C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors
• D) simulations of the knowledge structure embedded in an individual's brain

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Definitions:

Self-Fulfilling Prophecy

A belief or expectation that influences a person to act in ways that cause the belief to become true.

Human Nature

The innate characteristics, including ways of thinking, feeling, and acting, which all human beings share.

Fundamental Attribution Error

A cognitive bias where people are more likely to attribute others' actions to their character or disposition rather than to external factors.

Internal Attributions

The process of ascribing the cause of one's own or others' behaviors and outcomes to internal, personal factors rather than to external or situational factors.