One of the Major New Forces in the Development of Integrated

question 97

Multiple Choice

One of the major new forces in the development of integrated marketing communications is:

• A) advances in technology and communication
• B) changes in channel power
• C) increased global competition
• D) decline in effectiveness of mass-media advertising

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Definitions:

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interest.

Creditors

Individuals or institutions that lend money or extend credit, and are thus owed repayment by the borrower or debtor.

Just-In-Time Inventory

An inventory strategy companies employ to increase efficiency and decrease waste by receiving goods only as they are needed in the production process.

Inventory Levels

A measure of the quantity of goods and materials on hand in a business at any given time.