What Are the Steps in Preparing a Marketing Plan

question 70

Essay

What are the steps in preparing a marketing plan?

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Definitions:

Behavioural

Relating to or concerned with the actions or activities of living organisms in response to external or internal stimuli.

Transference

A psychological phenomenon where feelings and attitudes originally associated with one person are unconsciously redirected onto another person.

Systematic Desensitization

A therapeutic technique aimed at reducing phobic or anxiety reactions through gradual exposure to the feared object or situation, combined with relaxation exercises.

Psychoanalysis

A therapeutic approach and theory developed by Sigmund Freud that emphasizes exploring unconscious conflicts and emotional issues.