Overt Names

question 16

Multiple Choice

Overt names:

• A) reveal what the company does
• B) capture the essence of the idea behind the brand
• C) contain recognizable words or word parts that imply what the company is about
• D) do not reflect the company's good or services, but instead something that is unique, different, and memorable

---

Definitions:

Malleable

Describing something that is capable of being shaped, influenced, or altered; often used in the context of personal attributes or abilities.

Attributional

Relating to the process of explaining the causes of behavior and events, including the attributions we make to understand others' actions.

Correspondent Inference

A theory in social psychology that explains how people infer others' personal characteristics from their behavior, assuming it corresponds to their personality.

Business Meeting

A gathering of individuals within an organization to discuss and make decisions on business-related matters.