In Terms of External Search for Information in a Purchase

question 206

Multiple Choice

In terms of external search for information in a purchase decision,need for cognition is:

• A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
• B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities
• C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors
• D) simulations of the knowledge structure embedded in an individual's brain

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Definitions:

One-way ANOVA

A statistical test used to compare the means of three or more independent groups on a single factor to determine if there is a significant difference among them.

F-ratio

A statistic used in ANOVA tests, calculated by dividing the variance between groups by the variance within groups.

Critical Value

A threshold in hypothesis testing, above or below which the null hypothesis is rejected, often associated with a specific significance level.

Degrees of Freedom

The measure of unique values or quantities that can be set for a statistical distribution.