Examlex
Quality logos and corporate names should pass each of the following tests, except:
Unsatisfied Needs
Unmet requirements or desires that may motivate individuals to act in certain ways to fulfill these needs.
Tools Of Rhetoric
Various methods and techniques used in communication and persuasion, including the use of language, structure, and appeals to emotion or logic.
Ethos
The characteristic spirit, moral values, or guiding beliefs of a culture, community, or organization.
Tools Of Rhetoric
Various strategies used in communication to persuade or inform audiences, including ethos, pathos, logos, and other rhetorical devices.
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