Manufacturers Are Using All of the Following Methods to Respond

question 84

Multiple Choice

Manufacturers are using all of the following methods to respond to inroads made by private labels, except:

• A) modifying the brand's position in the marketplace
• B) expanding product offerings
• C) using alternative promotional methods
• D) improving in-store displays and packaging

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Definitions:

Congress

The national legislative body of the United States, made up of the House of Representatives and the Senate.

Conglomerate Business

A large corporation formed by the merging of separate and diverse firms, involved in unrelated business activities.

Japan

A country located in East Asia, known for its rich culture, advanced technology, and historical significance.

Keiretsu

A network of interlinked Japanese companies, sharing mutual interests and relationships, often linking manufacturers with suppliers, distributors, and banks.