When a Vegetable Soup Is Promoted as Having Less Sodium

question 179

Multiple Choice

When a vegetable soup is promoted as having less sodium for individuals on a low-sodium diet,the positioning strategy is based on:

• A) attributes
• B) use or application
• C) product user
• D) product class

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Definitions:

Compensation Package

The total combination of salary, benefits, bonuses, and any other forms of remuneration offered to an employee by an employer.

Profit-Sharing Plan

A system whereby an employer pays compensation or benefits to employees, usually on an annual basis, in addition to their regular wage, on the basis of the profits of the company.

Pension Benefits Standards Act

Legislation regulating private sector pension plans, setting minimum standards for funding, governance, and the rights of plan participants.

Private Pension Plan

A retirement plan established by an employer or a union that provides an income to employees after retirement, funded primarily through employer contributions.