The Second Component of a Communication Market Analysis Is the Search

question 227

Multiple Choice

The second component of a communication market analysis is the search for opportunities,which involves:

• A) watching for new marketing communication opportunities by examining all of the available data and information about the market
• B) examination of various target markets to determine the various needs of each target market
• C) an in-depth analysis of customers in terms of why, where, when and how they buy
• D) an in-depth analysis of competitors, what they offer, and how they communicate with their customers

---

Definitions:

Role-Play

A technique involving acting out roles or scenarios, often used in education, training, therapy, or conflict resolution to explore situations and behaviors.

Collusion

A secret agreement or cooperation between parties for a deceitful or fraudulent purpose.

Essential Elements

Fundamental or core components that are necessary for a certain process, concept, or system to function effectively.

Establishing Alliance

The process of building a collaborative and trusting relationship, particularly in therapeutic or professional contexts.