During the Internal Search Process for Purchasing Alternatives, a Key

question 19

Multiple Choice

During the internal search process for purchasing alternatives, a key objective for creatives and brand managers is to:

• A) have information readily available to consumers
• B) make sure the company's brand is part of the consumer's inert set
• C) have the brand in the person's cognitive map
• D) make sure the company's brand is part of the consumer's set of potential alternatives

---

Definitions:

Voice over Internet Protocol

A technology that allows voice communications and multimedia sessions over the Internet, enabling phone calls through a broadband internet connection instead of a traditional phone line.

Voice and Video Service

A digital communication platform that enables users to make audio and video calls over the internet.

Voice-to-Text

A technology that converts spoken language into written text, commonly used in transcription services, virtual assistants, and voice-controlled applications.

Social Curation Sites

Online platforms that allow users to collect, organize, and share content from various sources based on interests, topics, or themes for social engagement and discovery.