Which Method of Developing a Marketing Communications Budget Is Used

question 165

Multiple Choice

Which method of developing a marketing communications budget is used when the marketing budget is reduced as the brand reaches the point that additional dollars invested in communications yields diminishing returns?

• A) percentage of sales
• B) objective and task
• C) payout planning
• D) quantitative methods

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Definitions:

Sheet Glass

A type of glass made by floating molten glass on a bed of molten metal to produce a flat surface, commonly used in windows, mirrors, and glass doors.

Transnational Approach

An approach taken by companies that see themselves as without a national identity and operate on a global scale, beyond geographical and cultural boundaries.

Knowledge Flow

The process by which knowledge is transferred from one part of an organization to another, or between organizations, enhancing learning and innovation.

Innovative New Ideas

Novel and creative concepts or approaches that have the potential to bring significant changes or improvements to existing systems or industries.